This June online fashion retailer boohooMAN will be dropping their latest Pride collection with 10% of the proceeds from the sale of this product being donated to the charity OutRight.
Outright is a global LGBTQ organization that invests heavily in partnerships with grassroots communities and allies around the world. The strength of these organizations and activists is the single greatest factor that produces cultural, social, and legal change. This year Outright has also launched a special Ukraine fund because in times of crisis, LGBTQ people face higher risks.
The collection is a continuation of boohooMAN’s messaging “love is love” and this year, the brand has included pronoun prints around He/His, She/Her, They/Them to showcase the idea that you should love yourself and others regardless of gender & labels. Staying true to the messaging and enhancing the meaning behind the collection, the product was shot on non binary model Tee.
The collection sees a mix of denim, bright colours and tie dye prints alongside graphic prints with the messaging of ‘love is love’. The creative behind the shoot was inspired by Isaac Newton’s theory of light meeting at one point and creating colour – a representation of all different types of people coming together, being united and celebrating in the colours of pride.
With price points ranging from £5 – £30 the collection will be launching globally on boohooMAN.com on Tuesday 31st May, 8PM (BST).
About boohooMAN:
Online global retailer boohooMAN.com is the leading, pure play online, shopping destination for young men. The brand continues to push boundaries and capitalize on opportunities in the influencer sphere to bridge the gap between product and their core customer. Since 2016, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Tyga, French Montana, Swae Lee and Quavo. The brand engages with millennials and gen z in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.
YASS Magazine 