waterdrop®, the global hydration specialist, to introduce their Limited Edition Rainbow Bottle, supporting LGBTIQ human rights organisations. waterdrop®’s mission is to encourage people to drink more water, be proud.

The limited-edition launch is in collaboration with Conchita Wurst; global figurehead of the LGBTIQ+ community and well known for winning Eurovision 2014! 5% of the sales price per Rainbow Bottle will be donated to OutRight Action International and another 5% to Queer Base. 

All the colours of the rainbow

waterdrop® reveals the Limited Edition Rainbow Bottle 2022 to support two LGBTIQ human rights organisations. 5% of the sales price will be donated to OutRight Action International and another 5% to Queer Base. Available from June 6th at £36.90.

An ambassador like a phoenix: Conchita Wurst

Well known for winning the Eurovision 2014, the Austrian singer and drag queen Conchita Wust is a global figurehead of the LGBTIQ+ community, often using her media attention to support socio-political causes. Conchita is an ambassador for United Nations’ / UN Human Rights campaign Free&Equal.

waterdrop® and Conchita Wurst have decided to raise the message together: Drink More Water, Be Proud.

The Limited Edition stainless steel Rainbow Bottle 2022 keeps your drinks cold for 24 hours or warm for 12 hours. Available from the 6th of June. Only for a short time!

About waterdrop®

waterdrop®’s vision is to become the world‘s leading hydration brand empowering all people to live healthier and more sustainable lives, it’s all about DRINKING MORE WATER!

Founded in 2016 in Austria, waterdrop® is revolutionising the beverage industry with the world’s first ‘microdrink’: a compact sugar-free cube that dissolves in water and enriches it with natural fruits, plants and vitamins.

The core mission of waterdrop® is to encourage people to drink more water, in a more sustainable way. To achieve its goals, waterdrop® significantly reduces plastic use and CO2 emissions. The 98% saving in plastic compared to traditional bottled drinks is achieved through the individual recyclable packaging of each cube: the plastic contained in a single cap of a traditional bottle is equivalent to 10 microdrinks. The brand is developing through drinktech, drinkware and filtration systems to provide its customers with a whole hydration solution.

In partnership with Plastic Bank, waterdrop® pledges to collect one plastic bottle for every 12-pack sold, meaning consumers can not only drink more sustainably, but they can also support waterdrop’s cause for a better future for the environment. 

After only 5 years of existence, the company has grown to more than 1 million online customers, currently has over 250 employees, is listed in more than 10,000 retail outlets and operates more than 20 own stores in Europe and in the USA. Its products are currently sold in Europe and in the USA. More information on http://www.waterdrop.com