The Italian sports and lifestyle brand, ellesse, has teamed up with festival and streetwear clothing brand, GoGuy, along with everyone’s favourite colourful quartet, WildBrain’s Teletubbies, for a limited-edition clothing collection to celebrate Pride 2022.
The gender-fluid collection encompasses five trend stories, reflective of each Teletubby character and a hero sticker print. The Tinky Winky purple range is inspired by ellesse’s tennis heritage, with pleated skirt and crop-top combination. The Dipsy range is a nod to the Teletubbies’ roots and Dipsy’s favourite hat, with a bold green and monochrome graphic cow print on cargo pants, bucket hat and cropped vest. Laa-Laa’s iconic sunshine yellow envelopes the ‘Big Love’ dress, a celebration of all love and unity. Po’s red range is a nod to GoGuy’s festival roots, with crop top and co-ord tracksuit featuring the signature ellesse jet strip detail.
The fifth part of the collection is a bold and vibrant print which includes all elements of the collaboration. A mash up of Teletubbies’ imagery as well as GoGuy and ellesse logos are emblazoned across shirt, shorts, head scarf and fan.
Head of Marketing for ellesse UK, Jennie Bianco, says: “The idea of a collaboration between ellesse and Teletubbies began as an April Fools prank a few years ago, but we ended up having such a high demand from ellesse customers, we decided to make it happen. We have also been keen to team up with GoGuy for a while, and to all work together on something to celebrate Pride 2022 has been so exciting. As they are celebrating their twenty-fifth anniversary this year, the Teletubbies are working their way back in to our hearts and now our wardrobes!”
Designer Sophie Guy had this to say: “Pride is something I have always been passionate about, as I am a proud member of the LGBTQIA+ community. The collection is gender fluid and has been designed with everyone in mind. I believe if you love it, you should wear it no matter what the gender! Teaming up with my favourite major sportswear brand and my childhood icons has not disappointed, and I’m sure you will feel the same after seeing the collection. Do dreams come true? YES, THEY DO!”
The collection will be available to purchase at http://www.goguyclothing.com from Friday 24 June 2022.
About Ellesse
Established in 1959 in Italy by tailor Leonardo Servadio, ellesse was initially inspired by the previously unknown concept of style-conscious skiwear and this core has underpinned the brand ever since. Since then, ellesse has now become globally renowned as the original sports fashion brand, recognised for its high-quality, bold and colourful sportswear apparel, and footwear, enabling its wearer to express their individual style with confidence.
About GoGuy Clothing
For the last 6 years GoGuy Clothing has paved its own lane as a re-defined category of clothing that merges casual streetwear styles with festival inspired rave looks. Recognisable for its unique identity, creating contemporary unapologetic designs that cater to the confident rave crowd. All items are designed in house by a small all female team of 4, who work tirelessly to product the most unique and original apparel. http://www.goguyclothing.com
About the Teletubbies
For 25 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen and heard on broadcasters and streaming platforms around the world – including 29 highly popular YouTube channels on the WildBrain Spark network – the Teletubbies offer hours of video and music content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment. Follow the Teletubbies on Twitter and Instagram via @TeletubbiesHQ.
YASS Magazine 