Crystal Head Vodka, founded by actor and musician Dan Aykroyd in 2008, announce their 2022 Pride campaign which sees the brand partner with leading UK LGBTQ+ charity, Kaleidoscope Trust. The collaboration sees a portion of profits from their two rainbow coloured Pride bottles donated to the organisation. Following a hugely successful 2021 campaign, Crystal Head Vodka has increased the production numbers of their limited-edition Pride bottles, to further benefit Kaleidoscope Trust.
Available in 700ml and 1.75L magnum, the Crystal Head Vodka Pride Edition celebrates diversity and equality, inspiring freedom of expression and creative thought, embodying the creative spirit of Crystal Head Vodka. The brand will join forces with their UK distributor Cask Liquid Marketing whereby both businesses as they did in 2020 and 2021, will offer a contribution from each bottle sold, to Kaleidoscope Trust. In addition, Crystal Head Vodka will also be engaging with on-trade venues in Soho including Henson’s Bar at Mimi’s Hotel and Canwood 55, with money from each cocktail sold going towards the organisation.
Kaleidoscope Trust, the international LGBT+ human rights charity founded in 2011 and led by Executive Director Phyll Opoku Gyimah, addresses the subjugation, persecution and discrimination of LGBT+ people around the world. The only UK-based human rights organisation focused on defending LGBT+ rights across the Commonwealth, Kaleidoscope Trust’s work includes ensuring trans women in Pakistan have access to safe housing and providing fiscal support to organisations affecting legal changes in Tonga and the Eastern Caribbean.
On the collaboration, Phyll Opoku Gyimah, Executive Director of Kaleidoscope Trust notes: “We are really thrilled to continue working with Crystal Head Vodka in support of our work upholding the human rights of LGBT+ across the world. As LGBT+ communities and the organisations that support them face unprecedented uncertainty, we are deeply grateful that Crystal Head Vodka continues to leverage its platform and reach to help us ensure no LGBT+ person is left behind in the fight for freedom, safety and equality.”
Dan Aykroyd notes that “We are proud supporters of the LGBTQ+ community not only from the profits of the Crystal Head Pride bottle but through continuous global efforts throughout the year. We are fortunate for our partnership with Kaleidoscope Trust and all the impactful work that they do for the community.”
The Pride bottle contains the original, ultra-premium Crystal Head Vodka crafted from Canadian corn. With a citrus and vanilla aroma, silky smooth and creamy texture, a hint of sweetness and vanilla and a soft, warming finish, Crystal Head is a multi-award-winning vodka that has been recognised by The Vodka Masters Super Premium Division, ProdExpo, San Francisco World Spirits Competition, the SIP Awards amongst others.
Crystal Head Vodka Pride Limited-Edition Magnum (1.75L) is priced at £140 exclusively from Selfridges and the 700ml bottle available available online and in-store The Whisky Exchange (£47.95) and Harvey Nichols (£59)