Revolutionary sexual wellness brand SEX BRAND™ is putting condoms back where they belong, in the hands of the people. At a time when Gen Z is having less sex than their parents, SEX BRAND™ is taking to London’s streets to revolutionise their outlook on sex and shame – proving sexual wellness can be as bold as the generation buying it.

As part of a 10-week, five-figure takeover of Soho and across London, SEX BRAND™ has flooded the capital’s creative heart with unmissable orange and black fly posters declaring a new sexual era. The campaign’s bold messaging appears in a large, capitalised font, featuring a series of unapologetic calls to end judgement and repression, to simple, powerful declarations from ‘F*CK JUDGEMENT’ to ‘F*CK REPRESSION’, and ‘F*CK SHAME’. 

The bold visual campaign shines a spotlight on SEX BRAND™’s condoms – 34% thinner than standard condoms, extra lubricated, ultra-smooth, and odour-free. Crafted from premium regenerative rubber that restores soil health while protecting your pleasure, every experience leaves the world a little better than you found it. Each SEX BRAND™ condom is wrapped in the UK’s first fully recyclable PET packaging, eliminating the 150,000 tonnes of annual plastic waste produced by traditional wrappers. 

Jack Gove, Founder, SEX BRAND™, said: “Your dad’s condom was wrapped in plastic, full of forever chemicals, hidden in shame. We’re the opposite: sustainable, transparent, celebrated. British condoms haven’t changed since the 1980s. We’re changing that overnight.”

BJ Cunningham, CMO, SEX BRAND™, said: “The algorithm censors sex. The pharmacy aisle hides it. We’re taking it to the streets where shame can’t survive. Sex is essential. The more we have, the happier we are. The better it is, the more connected we become.”

SEX BRAND™’s London takeover is now live, making waves across the streets of Soho and London. Major retailers are already in discussions, recognising that SEX BRAND™ represents not just a product but a cultural shift in how Gen Z approaches sexual wellness – openly, sustainably, and proudly.

SEX BRAND™ products launch with a promising initiative: for every million sold, one million will be donated to communities without access to protection. Pleasure without guilt. Revolution with responsibility. 

Available now at www.SEXBRAND.co with retail partnerships and installations rolling out across London.

Not your dad’s condom.